Exploring the roles of vlogger characteristics and video attributes on followers' value perceptions and behavioral intention
Hsiao-Han Lu, Ching-Fu Chen, Yi-Wen Tai
| Year of publication: |
2024
|
|---|---|
| Authors: | Lu, Hsiao-Han ; Chen, Ching-fu ; Tai, Yi-Wen |
| Subject: | Hedonic value | Influencer marketing | Utilitarian value | Vlogger | YouTube | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index | Soziale Werte | Social values | Kundenwert | Customer value | Influencer | Verbrauchereinstellung | Consumer attitudes |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103686 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014462368