Exploring user engagement strategies and their impacts with social media mining : the case of public libraries
Hongbo Zou, Hsuanwei Michelle Chen and Sharmistha Dey
| Year of publication: |
December 2015
|
|---|---|
| Authors: | Zou, Hongbo ; Chen, Hsuanwei Michelle ; Dey, Sharmistha |
| Published in: |
Journal of management analytics. - Abingdon, Oxon : Taylor & Francis, ISSN 2327-0012, ZDB-ID 2896673-9. - Vol. 2.2015, 4, p. 295-313
|
| Subject: | big data analytics | user engagement | social media | social media mining | topic modelling | sentiment analysis | participatory servies | Social Web | Social web | Data Mining | Data mining | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Big Data | Big data | Kundenintegration | Customer integration | Bergbau | Mining | Beziehungsmarketing | Relationship marketing |