Factors affecting consumer adoption of mobile apps in NCR : a qualitative study
Neerja Arora, Garima Malik, Deepak Chawla
| Year of publication: |
2020
|
|---|---|
| Authors: | Arora, Neerja ; Malik, Garima ; Chawla, Deepak |
| Published in: |
Global business review. - New Delhi [u.a.] : SAGE Publ., ISSN 0973-0664, ZDB-ID 2211884-6. - Vol. 21.2020, 1, p. 176-196
|
| Subject: | Qualitative research | mobile applications | factors for adoption | Gen X | Gen Y | social influence | content analysis | innovativeness | uniqueness | competitiveness | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Innovationsakzeptanz | Innovation adoption | Qualitative Methode | Qualitative method | Mobilkommunikation | Mobile communications | Innovationsdiffusion | Innovation diffusion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972150919876748 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012211023