Factors affecting followers' behavior intentions on parenting-related social media : self-image congruity, function congruity, brand attachment and parenting stress
Xiaoling Zhang
| Year of publication: |
2024
|
|---|---|
| Authors: | Zhang, Xiaoling |
| Subject: | behavior intentions | function congruity | parenting stress | Parenting-related SMIs | self-image congruity | SMI-attachment | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Social Web | Social web | Stress | Work stress | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2024.2434145 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015194130