Factors driving consumers' attitudes towards facebook advertisements in an emerging market : a case study of Vietnam
Bang Nguyen-Viet, Yen Thi Hoang Nguyen, Tin Hoang Le and Son Bao Do
| Year of publication: |
2022
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|---|---|
| Authors: | Bang Nguyen Viet ; Nguyen Yen Thi Hoang ; Tin Hoang Le ; Son Bao Do |
| Published in: |
Asian journal of business and accounting : AJBA. - Kuala Lumpur : Faculty of Business and Accountancy, ISSN 2180-3137, ZDB-ID 2945283-1. - Vol. 15.2022, 1, p. 243-279
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| Subject: | Advertisement | Attitudes towards Advertisements | Emerging Market | Facebook | Facebook Advertisement | Werbung | Advertising | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Schwellenländer | Emerging economies | Vietnam | Viet Nam |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.22452/ajba.vol15no1.8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013364025