Faith, free choice and the FBI : how consumer research once scared the American establishment
Year of publication: |
2015
|
---|---|
Authors: | Schwarzkopf, Stefan |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 7.2015, 4, p. 476-485
|
Subject: | Consumer research | Consumer rights | Protestantism | Middletown studies | Robert Staughton Lynd | Social surveys | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
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