Fashion cewebrity involvement in new product development : scale development and an empirical study
Hao Zhang, Xiaoning Liang, Hakil Moon
| Year of publication: |
2020
|
|---|---|
| Authors: | Zhang, Hao ; Liang, Xiaoning ; Moon, Hakil |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 120.2020, p. 321-329
|
| Subject: | Cewebrity | Online celebrity | Product commercialization | Product design | Production | Produktentwicklung | New product development | Produktgestaltung | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.01.052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417134