Feel, think, avoid : testing a new model of advertising avoidance
Louise Kelly, Gayle Kerr, Judy Drennan and Syed Muhammad Fazal-E-Hasan
| Year of publication: |
2021
|
|---|---|
| Authors: | Kelly, Louise ; Kerr, Gayle ; Drennan, Judy ; Fazal-e-Hasan, Syed Muhammad |
| Subject: | Advertising avoidance | affective response | behavioral avoidance | cognitive avoidance | privacy | social media | Kognition | Cognition | Emotion | Werbung | Advertising | Social Web | Social web | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2019.1666902 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012515867