Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study
Ravi Narayanaswamy and Richard A. Heiens
| Year of publication: |
2022
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|---|---|
| Authors: | Narayanaswamy, Ravi ; Heiens, Richard A. |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 13.2022, 1, p. 65-82
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| Subject: | social media marketing | SMM | customer attraction | web sales | Facebook | Instagram | Pinterest | Twitter | YouTube | Online-Marketing | Internet marketing | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2022.119248 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012695457