Firm-internal key account management networks : framework, case study, avenues for future research
Björn S. Ivens, Catherine Pardo, Barbara Niersbach, Alexander Leischnig
| Year of publication: |
October 2016
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|---|---|
| Authors: | Ivens, Björn Sven ; Pardo, Catherine ; Niersbach, Barbara ; Leischnig, Alexander |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 58.2016, p. 102-113
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| Subject: | Key account management | Firm-internal network | Commitment | Trust | Capability | Key-Account-Management | Unternehmensnetzwerk | Business network | Vertrauen | Confidence | Lieferantenmanagement | Supplier relationship management |