Five styles of Customer Knowledge Management, And how smart companies put them into action

In this paper, the authors discuss the concept of Customer Knowledge Management (CKM), which refers to the management of knowledge from customers, i.e. knowledge resident in customers, in contrast to knowledge about customers, e.g. customer characteristics and preferences prevalent in previous work on knowledge management and customer relationship management.

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Year of publication:	2002
Authors:	Gibbert, Michael ; Leibold, Marius ; Probst, Gilbert
Publisher:	Université <Genève> / Section des Hautes Etudes Commerciales
Subject:	Wissensmanagement \| Kundenorientierung \| Integration \| Kundenmanagement \| Customer relationship management \| Wertschöpfung \| added value

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Extent:	257024 bytes 16 p. application/pdf
Series:	Université Genève - Section des Hautes Etudes Commerciales - Recherches & Publications
Type of publication:	Book / Working Paper
Language:	English
Classification:	Specific management methods ; Individual Working Papers, Preprints ; No country specification
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10005843546