FOCUS - Why Is Bank Advertising -- Yawn! -- So Bland? - Can we talk? Really Talk? Most bank advertising -- Not all of it -- Is as compelling and visceral as the literal translation of a Lithuanian joke about the weather. There: It's out on the table. Now we can do something about it. Admitting the problem Is the first step in the cure. Analysis comes next...
Year of publication: |
2000
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Authors: | Fairley, Juliette |
Published in: |
Bank marketing : ... an affiliate of American Bankers Association. - Chicago, Ill. : American Bankers Association, ISSN 0888-3149, ZDB-ID 3950785. - Vol. 32.2000, 3, p. 14-21
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