Focus: CRM - Attractive models - Do you know everything about your customers? Of course not. That's why modelling can make your CRM programme better.
| Year of publication: |
2005
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|---|---|
| Authors: | Greenyer, Andrew |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 40.2005, 6, p. 32-34
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