Focus groups : theory and practice
Year of publication: |
1999 ; [Nachdr.]
|
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Authors: | Stewart, David W. ; Shamdasani, Prem N. |
Publisher: |
Newbury Park, Calif. [u.a.] : Sage |
Subject: | Gruppeninterview |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | 153 S. |
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Series: | Applied social research methods series. - Thousand Oaks [u.a.] : Sage. - Vol. 20 |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 0-8039-3389-4 ; 0-8039-3390-8 |
Classification: | Methoden, Techniken und Organisation der sozialwissenschaftlichen Forschung |
Source: |
-
The search for a method : focus groups and the development of mass communication research
Morrison, David E., (1998)
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Developing focus group research : politics, theory and practice
Barbour, Rosaline S., (1999)
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Focus groups as qualitative research
Morgan, David L., (1997)
- More ...
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An experimental approach to investigating satisfaction and continuity in marketing alliances
Shamdasani, Prem N., (1995)
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Determinants of relationship quality and loyalty in personalized services
Shamdasani, Prem N., (2000)
-
An experimental approach to investigating satisfaction and continuity in marketing alliances
Shamdasani, Prem N., (1995)
- More ...