Focus within or on others : the impact of reviewers' attentional focus on review helpfulness
Year of publication: |
2021
|
---|---|
Authors: | Lei, Zhanfei ; Yin, Dezhi ; Zhang, Han |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 32.2021, 3, p. 801-819
|
Subject: | attentional focus | review two-sidedness | perceived review helpfulness | empathic concern | persuasion motives | online reviews | Virales Marketing | Viral marketing | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Emotion |
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