Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads
| Year of publication: |
2002
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|---|---|
| Authors: | Edwards, Steven M. ; Li, Hairong ; Lee, Joo-Hyun |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 31.2002, 3, p. 83-96
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