Measuring the Intrusiveness of Advertisements: Scale Development and Validation
| Year of publication: |
2002
|
|---|---|
| Authors: | Li, Hairong ; Edwards, Steven M. ; Lee, Joo-Hyun |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 31.2002, 2, p. 37-48
|