Forecasting advertising and media effects on sales : econometrics and alternatives

John Dawes, Rachel Kennedy, Kesten Green and Byron Sharp

Year of publication:	November 2018
Authors:	Dawes, John ; Kennedy, Rachel ; Green, Kesten ; Sharp, Byron
Published in:	International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 60.2018, 6, p. 611-620
Subject:	Econometrics \| Advertising and media measurement \| judgmental bootstrapping \| Werbung \| Advertising \| Ökonometrie \| Theorie \| Theory \| Bootstrap-Verfahren \| Bootstrap approach \| Werbewirkung \| Advertising effects \| Prognoseverfahren \| Forecasting model

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