Foreign market entry modes for servitization under diverse macroenvironmental conditions : taxonomy and propositions
Arpita Agnihotri, Saurabh Bhattacharya, Natalia Yannopoulou and Alkis Thrassou
| Year of publication: |
2023
|
|---|---|
| Authors: | Agnihotri, Arpita ; Bhattacharya, Saurabh ; Yannopoulou, Natalia ; Thrassou, Alkis |
| Subject: | Customer relations | Digitalization | Entry mode | Macroenvironment | Servitization | Internationaler Markteintritt | International market entry | Leistungsbündel | Bundling strategy | Digitalisierung | Digitization | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-09-2021-0287 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014469931