Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions

Kimmy Wa Chan; Stella Yiyan Li; John Jianjun Zhu

Year of publication:	2015
Authors:	Chan, Kimmy Wa ; Li, Stella Yiyan ; Zhu, John Jianjun
Published in:	Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 31.2015, p. 42-62
Subject:	Idea generation \| Customer ideation \| Social interactions \| Peer-to-peer interactions \| Peer-to-firm interactions \| Online communities \| Social Web \| Social web \| Soziale Beziehungen \| Social relations \| Kundenintegration \| Customer integration \| Beziehungsmarketing \| Relationship marketing \| Crowdsourcing \| Kreativität \| Creativity \| Produktentwicklung \| New product development \| Interaktive Medien \| Interactive media \| Konsumentenverhalten \| Consumer behaviour