Four approaches for staffing and structuring a product development team to identify the crucial unmet needs of B2B customers
Chandler Hatton, Michael Kolk, Martijn Eikelenboom and Mitch Beaumont
| Year of publication: |
2017
|
|---|---|
| Authors: | Hatton, Chandler ; Kolk, Michael ; Eikelenboom, Martijn ; Beaumont, Mitch |
| Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bingley : Emerald Group Publishing Limited, ISSN 1087-8572, ZDB-ID 1313473-5. - Vol. 45.2017, 2, p. 25-32
|
| Subject: | Arbeitsgruppe | Team | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SL-02-2017-0017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011713622