Four-mode channel interactivity concept and channel preferences

Bela Florenthal and Aviv Shoham

Year of publication:	2010
Authors:	Florenthal, Bela ; Shoham, Aviv
Published in:	The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 24.2010, 1, p. 29-41
Subject:	Online-Handel \| Online retailing \| Internet \| Interaktive Medien \| Interactive media \| Konsumentenverhalten \| Consumer behaviour

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