A framework for identification of high-value customers by including social network baded variables for churn prediction using neuro-fuzzy techniques
Hossein Abbasimehr, Mostafa Setak and Javad Soroor
| Year of publication: |
2013
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|---|---|
| Authors: | Abbasimehr, Hossein ; Setak, Mostafa ; Soroor, Javad |
| Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 51.2013, 4 (15.2.), p. 1279-1294
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| Subject: | churn prediction | data mining | high-value customer | neuro-fuzzy | word-of-mouth | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining | Prognoseverfahren | Forecasting model | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009689206