Frequency of CRM implementation activities : a customer-centric view

Molan Kim; Jeong Eun Park; Alan J. Dubinsky; Seoil Chaiy

Year of publication:	2012
Authors:	Kim, Molan ; Park, Jeong Eun ; Dubinsky, Alan J. ; Chaiy, Seoil
Published in:	The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 26.2012, 2, p. 83-93
Subject:	Beziehungsmarketing \| Relationship marketing \| Einführung \| Implementation \| Konsumentenverhalten \| Consumer behaviour \| Bankmarketing \| Bank marketing \| Südkorea \| South Korea

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