From accuracy to diversity in product recommendations : relationship between diversity and customer retention
Sung-Hyuk Park and Sang Pil Han
| Year of publication: |
2013
|
|---|---|
| Authors: | Park, Sung-hyuk ; Han, Sang Pil |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 18.2013/14, 2, p. 51-71
|
| Subject: | Cross-selling | customer retention | econometrics | product diversity | recommender systems | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Diversity Management | Diversity management |