From brain variations to individual differences in the color-flavor incongruency effect : a combined virtual reality and resting-state fMRI study
Jianping Huang, Ping Zhao, Xiaoang Wan
| Year of publication: |
2021
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|---|---|
| Authors: | Huang, Jianping ; Zhao, Ping ; Wan, Xiaoang |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 123.2021, p. 604-612
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| Subject: | Congruency | Expectation | Packaging | Resting-state functional connectivity | Virtual reality | Virtuelle Realität | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.10.031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012435367