From inherent value to incentive value : when and why pointless effort enhances consumer preference

Sara Kim; Aparna A. Labroo

Year of publication:	2011
Authors:	Kim, Sara ; Labroo, Aparna A.
Published in:	Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 38.2011/12, 4, p. 712-742
Subject:	Konsumentenverhalten \| Consumer behaviour \| Kognition \| Cognition

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