From the trenches to the command post : perceptual and attitudinal differences among levels in the marketing management hierarchy
James H. Leigh ; Charles M. Futrell
| Year of publication: |
1985
|
|---|---|
| Authors: | Leigh, James H. |
| Other Persons: | Futrell, Charles M. (contributor) |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 13.1985, 6, p. 511-536
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| Subject: | Marketing | Management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001021706