Functions performed in industrial purchasing decisions with implications for marketing strategy
Patrick J. Kelly
| Year of publication: |
1974
|
|---|---|
| Authors: | Kelly, Patrick J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 2.1974, p. 421-434
|
| Subject: | Betriebsmaterialwirtschaft |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002208077