The Schwerin model : how you can use it to build your share of market
Patrick J. Kelly
| Year of publication: |
1965
|
|---|---|
| Authors: | Kelly, Patrick J. |
| Published in: |
Advertising management. - Homewood, Ill. : Irwin. - 1965, p. 35-48
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: Printers̀• Ink. 1964 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10002210365