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Experimentelle Werbeerfolgsprognose
Fischerkoesen, Hans M., (1967)
Advertising
Cohen, Dorothy, (1972)
Advertising : creative communication with consumers
Hepner, Harry Walker, (1964)
Functions performed in industrial purchasing decisions with implications for marketing strategy
Kelly, Patrick J., (1974)
The Schwerin model : how you can use it to build your share of market
Kelly, Patrick J., (1965)
Information efficiency and firm-specific return variation
Kelly, Patrick J., (2014)