Future apparel buying intention : mediating effect of past apparel buying behaviour and past apparel buying experience
Year of publication: |
June 2018
|
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Authors: | Krishnakumar, M. |
Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 19.2018, 3, p. 737-755
|
Subject: | Apparel | consumer attitude | store attributes | external factors | product attributes | mediating effect | past buying experience | past buying behaviour | Konsumentenverhalten | Consumer behaviour | Bekleidung | Clothing | Bekleidungsindustrie | Clothing industry | Textilhandel | Textile distribution |
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