Future proof and real-world ready : the role of live project-based learning in students' skill development
Year of publication: |
2021
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Authors: | Rohm, Andrew J. ; Stefl, Matt ; Ward, Noriko |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 43.2021, 2, p. 204-215
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Subject: | 4Cs | client-based projects | collaboration | communication | creativity | critical thinking | digital marketing | live project-based learning | meta-skills | technical skills | Projektmanagement | Project management | Qualifikation | Occupational qualification | Kreativität | Creativity | Studierende | Students | Lernen | Learning | Kognition | Cognition |
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