Game theoretic analysis for advertising models in dual-channel supply chains
Ningning Wang, Ting Zhang, Xiaojun Fan and Xiaoxuan Zhu
| Year of publication: |
2020
|
|---|---|
| Authors: | Wang, Ningning ; Zhang, Ting ; Fan, Xiaojun ; Zhu, Xiaoxuan |
| Subject: | cost sharing | dual-channel | game theory | joint advertising | Sharing economy | supply chain management | Lieferkette | Supply chain | Spieltheorie | Game theory | Werbung | Advertising |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2018.1540894 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012193956