A game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain

Yaser Malekian, Morteza Rasti-Barzoki

Year of publication:	2019
Authors:	Malekian, Yaser ; Rasti-Barzoki, Morteza
Published in:	Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 51.2019, p. 114-128
Subject:	Supply chain management \| Price promotion \| Advertising \| Reference price \| Lieferkette \| Supply chain \| Preismanagement \| Pricing strategy \| Verkaufsförderung \| Sales promotion \| Werbung \| Preiswettbewerb \| Price competition \| Theorie \| Theory \| Niedrigpreisstrategie \| Low-cost strategy

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