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Gamification and neuromarketing : a unified approach for improving user experience

Abhishek Behl, Nirma Jayawardena, Amit Shankar, Manish Gupta, Le Dang Lang
Year of publication:
2024
Authors: Behl, Abhishek ; Jayawardena, Nirma Sadamali ; Shankar, Amit ; Gupta, Manish ; Le Dang Lang
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