General Market Demand Variables Associated with Professional Sport Consumption
Year of publication: |
2003
|
---|---|
Authors: | Zhang, James J. ; Lam, Eddie T. C. ; Connaughton, Daniel P. |
Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 5.2003, 1, p. 24-46
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Market demands | game consumption | professional sports |
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