Generating loyalty towards fast fashion stores : a cross-generational approach based on store attributes and socio-environmental responsibility
Dan Cristian Dabija, Veronica Câmpian, Anna-Rebeka Pop, Raluca Băbuț
| Year of publication: |
2022
|
|---|---|
| Authors: | Dabija, Dan Cristian ; Campian, Veronica D. ; Pop, Anna-Rebeka ; Băbuț, Raluca |
| Subject: | fast fashion | retail stores | socio-environmental responsibility | loyalty | sustainability | CSR | environmental protection | S-O-R model | generational theory | Corporate Social Responsibility | Corporate social responsibility | Mode | Fashion | Textilhandel | Textile distribution | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.24136/oc.2022.026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013449347