Getting lapsed donors back : an empirical investigation of relationship management in the post-termination stage
Year of publication: |
2014
|
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Authors: | Feng, Shanfei |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 26.2014, 2, p. 127-141
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Subject: | lapsed donors | relationship management | not-for-profit marketing | hazard model | fundraising | Fundraising | Beziehungsmarketing | Relationship marketing | Nonprofit-Organisation | Nonprofit organization |
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