Getting political : the value-protective effects of expressed outgroup outrage on self-brand connection

M. Saeid Kermani, Theodore J. Noseworthy, Peter R. Darke

Year of publication:	2024
Authors:	Kermani, M. Saeid ; Noseworthy, Theodore J. ; Darke, Peter R.
Published in:	Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 34.2024, 3, p. 385-405
Subject:	affect and emotion \| group dynamics \| online consumer behavior \| social influence and norms \| social media and social networks \| social movement \| Social Web \| Social web \| Konsumentenverhalten \| Consumer behaviour \| Emotion \| Soziales Netzwerk \| Social network \| Soziale Beziehungen \| Social relations \| Soziale Bewegung \| Social movement

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