Getting the most out of cross-functional cooperation : internal structural change as a trigger for customer information use
Silja Korhonen-Sande; Jon Bingen Sande
| Year of publication: |
2014
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|---|---|
| Authors: | Korhonen-Sande, Silja ; Sande, Jon Bingen |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 8, p. 1394-1406
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| Subject: | Marketing management | Cross-functional cooperation | Organizational change | Customer knowledge management | Customer information use | Wissensmanagement | Knowledge management | Organisatorischer Wandel | Beziehungsmarketing | Relationship marketing | Marketingmanagement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010473298