Gimmicky or effective? : the effects of imaginative displays on customers’ purchase behavior

Hean Tat Keh, Di Wang, and Li Yan

Year of publication:	2021
Authors:	Keh, Hean Tat ; Wang, Di ; Yan, Li
Subject:	aesthetics \| arousal \| in-store display \| inferred product benefits \| novelty \| Konsumentenverhalten \| Consumer behaviour \| Ästhetik \| Aesthetics \| Ladengestaltung \| Store design \| Emotion

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