Global giants and local stars: how changes in brand ownership affect competition

Vanessa Alviarez, Keith Head & Thierry Mayer

Year of publication:	04.11.20
Authors:	Alviarez, Vanessa ; Head, Keith ; Mayer, Thierry
Publisher:	Paris : CEPII
Subject:	Mergers \| Markups \| Globalisation \| Competition \| Globalisierung \| Globalization \| Internationaler Wettbewerb \| International competition \| Fusion \| Merger \| Wettbewerb \| Markenführung \| Brand management \| Markenartikel \| Brand \| Welt \| World \| Mark-up Pricing \| Mark-up pricing \| Multinationales Unternehmen \| Transnational corporation \| Eigentümerstruktur \| Ownership structure

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