Global marketing managers : improving global marketing strategy through soft skill development

David A. Griffith; Jessica J. Hoppner

Year of publication:	2013
Authors:	Griffith, David A. ; Hoppner, Jessica J.
Published in:	International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 30.2013, 1, p. 21-41
Subject:	Führungskräfte \| Managers \| Entscheidung \| Decision \| Marketingmanagement \| Marketing management \| Soziale Kompetenz \| Soft skills \| Führungskräfteentwicklung \| Leadership development \| Marketingtheorie \| Marketing theory

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