Global segments of socially conscious consumers : do they exist?
Year of publication: |
2010
|
---|---|
Authors: | Auger, Pat ; Devinney, Timothy Michael ; Louviere, Jordan J. |
Published in: |
Global challenges in responsible business. - New York, NY [u.a.] : Cambridge University Press, ISBN 0-521-73588-2. - 2010, p. 135-160
|
Subject: | Unternehmen | Enterprise | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Gesellschaftliches Bewusstsein | Social consciousness |
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