Goal congruence and shopping motivation influence for in-store mobile app
Gauthier Casteran, François Acquatella, Vincent Jolivet and Martine Hlady-Rispal
| Year of publication: |
2023
|
|---|---|
| Authors: | Casteran, Gauthier ; Acquatella, François ; Jolivet, Vincent ; Rispal, Martine Hlady |
| Subject: | Attitude to the ad | Goal congruence | In-store mobile ad | Intrusiveness | Price promotion | Shopping motivations | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade | Mobilkommunikation | Mobile communications | Motivation | Mobile Anwendung | Mobile application |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-12-2022-0519 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014484105