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Going native on Facebook : a content analysis of sponsored messages on undergraduate student Facebook pages

Cynthia B. Hanson
Year of publication:
2018
Authors: Hanson, Cynthia B.
Published in:
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 12.2018, 1, p. 91-104
Subject: advertising | content analysis | Facebook | native advertising | social media | sponsored messages | Social Web | Social web | Online-Marketing | Internet marketing | Werbung | Advertising | Studierende | Students | Werbewirkung | Advertising effects | Bibliometrie | Bibliometrics | Inhaltsanalyse | Content analysis
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