"Good" and "bad" frictions in customer experience : conceptual foundations and implications
Manjunath Padigar, Yi Li, Chandana N. Manjunath
| Year of publication: |
2025
|
|---|---|
| Authors: | Padigar, Manjunath ; Li, Yi ; Manjunath, Chandana N. |
| Subject: | customer effort | customer experience management | customer journey | friction in customer experience | frictionless customer experience | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22111 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015372960