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Great expectations : argument order expectations shape the efficacy of order effects in one-sided advertisements

Joshua J. Clarkson, Alan D.J. Cooke, Nathanael S. Martin
Year of publication:
2023
Authors: Clarkson, Joshua John ; Cooke, Alan D. J. ; Martin, Nathanael S.
Subject: Argument order | Elaboration | Expectations | Persuasion | Presentation biases | Theorie | Theory | Erwartungsbildung | Expectation formation | Werbung | Advertising | Werbewirkung | Advertising effects | Rationale Erwartung | Rational expectations | Konsumentenverhalten | Consumer behaviour
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