Ground roasted coffee consumers' ability to determine actual quality : the use of attributes and the role of education level in Mexico
Sidney Ornelas and Jorge Vera
| Year of publication: |
2019
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|---|---|
| Authors: | Ornelas, Sidney ; Vera, Jorge |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 25.2019, 1, p. 72-91
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| Subject: | achievement index | Brunswik model | cue utilization | objective quality | Perceived quality | Mexiko | Mexico | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Dienstleistungsqualität | Service quality | Bildungsniveau | Educational achievement | Qualitätsmanagement | Quality management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2018.1498043 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012243089